This is music to our ears. We look forward to more groundbreaking success!
We strongly recommend the services of PMD
In the past, we had used Yellow Pages for our website and marketing services. I wasn’t convinced we were getting value and the costs were significant. Our site wasn’t mobile phone friendly and it just lacked any real personality. I felt we could do better.
After meeting with Ken and the team at PMD, we were confident that they would be able to assist us in achieving our goals. PMD worked hard to get to know us, our business and our competitors. They delivered us a creative, innovative, mobile friendly website that was extremely well received by our clients. They then began a targeted on-line marketing campaign. The phones haven’t stop ringing since.
Since working with PMD, we’ve had our best year ever and our sales are up approx. 15% over last year. I simple can’t say enough positive things about the team at PMD. They delivered on time, on budget and made sure everything was done to an exceptional standard.
We will continue to use the services of PMD. They are professional, easy to work with and provide excellent customer service. We highly recommend Promotion Marketing & Design to all local businesses.
— Mike & Meloney, www.millerpestcontrol.ca
People are spending more and more time on the web, which has led to a dramatic shift in the way local businesses distribute their budgets. It’s no surprise that business owners are realizing digital marketing can make a large impact with a small budget. But for many businesses, getting started with digital is the hardest part. Creating a strategy is the best way to get the ball rolling!
Follow this 5 step process to create a digital strategy for your business.
1) Define Your Target Audience
How old are they? What location do they live in or spend most of their time at?
What forms of social media are they using most?
Thinking about these things now will increase your digital marketing campaign’s success tenfold!
2) Establish Your Goals
What types of things do you want to accomplish with digital marketing? Common goals include:
- Increase overall brand awareness
- Build your following
- Boost your online search result ranking
- Drive more people to contact your business
- Increase online sales
Setting goals will determine the best plan of action for your business.
3) Set Up Website Analytics
Did I lose you? Hold on, I’ll explain! This is how you’ll measure success and determine whether you’re getting the most out of your budget. The first step is to find out if your website is using Google Analytics. Email your web developer and ask to have access, or set it up yourself. 1 year from now you’ll give the person beside you a big high five for getting access, trust me!
4) Get Creative
You need content to share. Based on the goals you’ve established for your campaign, start thinking about what you want to put out there for your audience to see. The key to creating long lasting value with digital marketing is to always drive traffic back to your own website. Your content should be published on your own site in the form of a blog post, landing page, event calendar, sign-up form, infographic, meme, the list goes on….
5) Choose Your Marketing Channels
So you’ve already defined your audience and started planning out the creative for your digital campaign. Now you need to put together your plan of attack. How and where do you want to share your content?
- Social media
- Banner advertising
- Youtube pre-rolls
- Google AdWords
- Local influencers
Stick To The Strategy
It’s your marketing play book. If you complete the 5 steps listed in this article, you’ll be on your way to success on the web. Digital marketing doesn’t have to have a dark cloud around it – your new digital strategy will help make everything clear. If you’d like to learn more about how to implement your strategy and reach your goals on the web, please feel free to contact us for more info.
Creating effective advertising is no easy task. Businesses fail at it all the time.
The best marketing ideas are always the most simple.
One core concept that works across any type of media and defines a brand’s personality –> That’s what makes great advertising.
Newcastle Beer’s “No Bollocks” campaign is a good example of a very simple idea that helped sell a ton of products (and make a lot of people laugh).
Just because an idea is simple, doesn’t mean it’s easy to come up with. But that doesn’t mean small businesses can’t hatch a marketing idea just as good as the one above.
76% of Canadian Households are Shopping Online
That’s a lot of people! Getting started with an online store is easier and more affordable than ever before. For small to medium businesses, massive growth and success on the web is within arms reach.
1) Stay Open 24/7 Without Working 24/7
Sales can be made at anytime. Go to your kid’s baseball game, have a nap, go camping. Your online store will keep doing it’s thing!
Make sales while toasting marshmallows.
2) Make it Easier For People to Buy Your Stuff
You’re probably using social media and other online tools to reach your audience. Instead of relying on your customers to come into your store, make it easy for them to buy your products with an online store. Promote your online shop through social media and turn passive internet browsers into customers.
3) Good Product Reviews (The Online Version of “Word of Mouth”)
Word of mouth is one of the, if not, the most powerful forms of marketing. If your quality is good and service is great, people will talk about it. This applies on the web as much as it does on the street. Building up positive online product reviews will do nothing but boost your business. Not only will more people buy your products online, in-store purchases will increase, too.
“Consumer reviews are 12 times more trusted than product descriptions.”
4) Go Global
Without the confines of brick and mortar, you can sell your products to whoever and where ever you like. The tools are available to ship your products where they have to go. Selling across the globe is no longer reserved for big corporations and industry giants. Small to medium businesses can play the same game using a well thought out ecommerce and marketing strategy.
5) Capitalize on Holidays & Special Events
Holiday online shopping is huge in Canada! Many people prefer to do their Christmas shopping in their PJs at home, instead of dealing with the massive line ups and crowds that seasonal shopping bring out (me included). If your products are not available to order online during the holidays, you’re missing out on a massive number of potential customers.
If you would like to learn more about online stores and how much it costs to get set up, contact us.
We’re looking for a new Account Executive to join our team.
If you have an interest in helping local businesses grow, we’d love to hear from you. Perhaps you’re selling radio or print, and you’d love to be able to provide clients with expanded services. As Account Executive, you will be leading the drive to grow and manage sales within the business to business sector. The ideal candidate will be a hunter by nature, results oriented, comfortable with technology, and someone who thrives in a dynamic, fast paced environment. We’ve been serving Peterborough and the Kawarthas since 2002 and since that time we’ve earned a reputation for exceptional service, honest pricing, and a flair for innovation and creativity.
Our main services include:
- Mobile responsive web design
- Search engine optimization
- Social media marketing
- Custom web development
- Branding & logo design
- Graphic design
- Content marketing
- Branded promotional products
- Prospecting new business and developing the sales territory
- Managing and growing our business with existing customers
- Conducting customer meetings, demonstrations and presentations
Qualifications & Experience:
- Previous sales experience within the advertising industry is an absolute must
- High personal standards of integrity and honesty
- Strong communication skills
- High energy level, self motivated with excellent time management skills and a keen sense of urgency
- Comfortable with technology and social media
- Interest in digital trends and news within the marketing industry
- Demonstrated knowledge of promotional products or digital marketing is considered a huge asset
- 2+ years of proven experience in new business development within the advertising industry
- Valid drivers licence and must own reliable transportation
- Guaranteed Draw + Generous Commission
- Benefit Program
Contact us & Apply!